As a Technical Marketing Manager at Watchmaker Genomics, I drive technical and product marketing for genomic sequencing technologies. By combining genomics expertise with strong communication skills, I highlight how these tools support research that advances human health.
Formerly, as a Scientific Content Marketing Manager at EpiCypher, I led efforts to produce written, digital, and printed materials for new product launches and existing products.
I collaborated cross-functionally with Product, Sales, and R&D teams to ensure a unified voice and scientific accuracy in the content I create.
PRODUCT LAUNCH STRATEGY AND CONTENT
I led the marketing strategy and creative development for the launch of Fiber-seq, a breakthrough multiomic approach that simultaneously profiles genetic variants and multiple epigenetic features in one assay.
Fiber-seq brochure
Long-read sequencing assays - Product Category page
Table comparing Fiber-seq to competing assays
My work included crafting key messaging, conducting customer research, and designing visual assets (graphics, web pages, brochures, and sales enablement decks) that translated complex (epi)genomic concepts into clear, engaging content for scientists and partners.
BROCHURES
I produced sales enablement brochures for our epigenomic assay products, creating the copy, designing figures, and arranging all visual and textual elements.
BLOGS
I wrote blogs for EpiCypher and digital media outlets such as Fierce Biotech, Genetic Engineering & Biotechnology News (GEN), and The Scientist.
I designed genomic data figures and prepare them for publication.
Fierce Biotech
Genetic Engineering & Biotechnology News
The Scientist
WEB PAGES
I designed landing pages, product pages, and other pages that engage audiences and maximize conversion.
POSTERS & PRESENTATIONS
I presented cutting-edge epigenomic technologies in posters and scientific talks to engage with scientists and showcase new and upcoming products.
Poster presented at Evolution Meeting 2025
SOCIAL MEDIA
I take technical genomic topics and distill these into bite-sized pieces of content across platforms such as LinkedIn, Bluesky, Instagram, Facebook, and more.
PRODUCT MARKETING CERTIFICATION
I am certified in Product Marketing (Core) through the Product Marketing Alliance, with training in positioning, messaging, go-to-market strategy, and cross-functional alignment to drive product adoption and growth.
